Established in 2009, Indore-based Prataap Snacks (Prataap) is an Indian snack food company selling products under the brand name “Yellow Diamond”. Prataap Snacks has a diversified product portfolio including traditional and western snacks. Prataap manufactures and sells snacks under three major snack food categories:
- Extruded Snacks: Processed, reconstituted and shaped potato or cereal based snacks. This includes Puffs, Rings, Pellets and Chulbule products.
- Chips: Fried, sliced chips or crisps made from potatoes, hummus and lentils.
- Namkeen: Traditional savoury Indian snacks which includes products such as moong dal, masala or fried nuts, sev and bhujia.
Extruded Snacks, Chips and Namkeen contributed 62.99%, 23.85%, and 12.23% of the topline, respectively, in 2017. Prataap Snacks has a pan-India distribution network backed by strategically located manufacturing facilities. Its 3 manufacturing facilities are located at Indore & Guwahati (2 plants), Assam. It has a distribution network of 205 super stockists and over 3,400 distributors. Prataap is ranked among the top 6 player in the Indian snack market.