Business Model of TrustPilot. Is it Scam?

Recently, I come across a website called “Trustpilot” and I was shocked that this company have grown only by selling fake review and forcing business to enroll for paid service by showing negative review.

Step 1 – First, Trustpilot would publish Extremely Negative unverified Feedback about any growing website business
Step 2 – They would do basic SEO from Cheap from country so Bad review would come in Google front search
Step 3 – Once business would reach out to Trustpilot to work on Feedback, they would force business for paid services indirectly.
Step 4 – If a business requests their existing customer to share a trust feedback, manually they would remove it till the business opt for paid service with Trustpilot

Step 5 – Trustpilot places either PAID reviews or Negative reviews –

Step 6 – You can not Call  Trustpilot as a review website.  They only entertain paid  business with This is the funniest thing.

Google Review for TrustPilot

URL –,12.5782585,17z/data=!4m7!3m6!1s0x4652531a6d7000a7:0xa0dbdb7a980b48!8m2!3d55.6819195!4d12.5782585!9m1!1b1

Youtube Review of TrustPilot

This is first review company I have seen who is scared that they have disabled the comments section from Customer Review on themselves.

Quora Review and Opinion for TrustPilot